According to the Nigerian Telecommunications Sector Summary Q1, 2015 report released by the National Bureau of Statistics (NBS), there are a total of 86.9 million active internet subscribers on the GSM platforms alone. With a national population of over 160 million, this means that one out of every two people in Nigeria has an active mobile internet subscription.

Below are some ways mobile technology has affected real estate marketing:

Faster Delivery of Information
The proliferation of the internet has made the world a global village. With the help of technological gadgets, information is transmitted across the internet to various parts of the world within seconds. Whether making a sale or advertising a brand, the reach of real estate marketing has far surpassed physical boundaries due to the adoption of technology and the internet as potent marketing tools.

Improved Access to Information
With the increasing popularity of mobile applications, information can be accessed on the go even when there is no active internet subscription.

Increased Customer Interaction
With various social media platforms available, real estate companies can get quality feedback from the clients. This keeps their customers happy and more open to do repeat business with them. They can also improve their brand visibility by effectively utilising the huge advertising potentials of these platforms.

Improved Search Efficiency
With increased adoption of mobile technology, web listings are ubiquitous, and consumers are able to access real estate listings more quickly and with more targeted searches than ever before.
Mobile internet, smartphones, and other mobile devices have played a crucial role in making search results more targeted and listings more visible.

Technology has brought sellers, agents and potential buyer closer than ever but real estate still remains a people game, so some legwork is still needed.

The post The Impact of Mobile Technology on Real Estate Marketing appeared first on 9japroperty.

When it comes to follow-up and conversion of leads to sales, email marketing is the undisputed world champion over social media or any other form of follow-up you may think of.

Even when all other forms of follow-up tips are combined together, they still can’t boast of a higher conversion rate.

Reasons why email marketing is important for a successful real estate marketing.

Every segment of a realtor or real estate agent marketing plan serves a specific purpose. For a marketing campaign to be complete and effective, all the segments that make up that marketing plan must be co-ordinated and channeled at the right direction for the single purpose of either making sales or increasing sales.

For email marketing campaign, it’s purpose is not to source for prospects or to capture the contact details of prospects but to follow-up and build relationships with prospects that is gotten from other marketing plan of a real estate agent or realtor until that prospect is ready to buy.

Below are reason why email marketing is very important to any real estate marketing

1. Used to nurture leads and build relationship

Do you know that prospects contact number you just received or that prospect that just viewed the listings on your website or blog is not yet ready to buy?

Do you also know that the average buying time of a home buyer is between six months to a year. If you know that then how do you keep in touch and create rapport with them until they are ready to buy

Email marketing tips is your best bet to do that. It gets noticed more and gets read better by prospects than social networks combined.

2. Used to keep prospects updated & informed

Because of the high open and read rate of email marketing, it is the best avenue to provide useful information and updates to leads.

3. Used for promotional purpose

If you have a listing or service you want to promote, email marketing is an avenue to get those listings or service exposed to potential buyers or sellers.

Like i mentioned earlier, every marketing ideas has different segment that all work for the common purpose of making sales. For email marketing, that is not an exemption.

Below i will illustrate the basic component and tools of a successful real estate email marketing plan.

Tools or software for real estate email marketing campaign

Getresponce email marketing software: When it comes to an email marketing software or tool that does not only comes with a great pre-installed email templates but easy to design and run without any hassles attached, getresponce email marketing tool is the best.

I highly recommend it over mailchimp or any other email marketing tools because it’s more easier to run and it comes with different email marketing templates and tracking.

You can read my review of Getresponce email marketing software here or you can click here to get a thirty days risk free trial of getresponce tool.

4 basic elements of a successful real estate email marketing campaign

I. Newsletter

What better avenue to get your leads informed about happenings in your niche or market, your new services and promo than through email. Every successful email marketing campaigns must be integrated with a newsletter.

2. Drip email campaign

Drip email is a powerful way to keep in touch and pass useful information to your leads and prospects through emails based on the actions they took while on your real estate website or blog.

It can also be used to send greetings on special occasion like New Year and Christmas eve. The whole process of drip email campaign are purely automated.

I have already written an article about drip email campaign for real estate agents and realtors here.

3. Listing update

Listing update is another automated email marketing procedure that is set up based on the criteria a lead is looking for in a property.

It is a great way to keep your leads informed about what happened to their favourite properties like when the price goes up or down, when the property is off or withdrawn from market and when properties that meets there criteria are listed for sale.

4. Personal email

A personal email is not automated and it’s a direct reply to queries and replies you got from other email campaign you sent.

Final thought

The elements I have listed above are the core foundation of any solid real estate agent or realtor email marketing campaign, but the effectiveness lies on how you implement those elements.

But before I go, I would like to remind you that there are no golden rule on the type of content or information you will send to your leads that will produce maximum results.

Different email content marketing strategies work best for different markets and occasions. So, don’t be afraid to experiment because in so doing, you will discover what works best for your niche or market. And when you discover it, stick with it.

If you have any questions, please leave it on the comment box.

The post Real estate email marketing appeared first on 9japroperty.

When it comes to follow-up and conversion of leads to sales, email marketing is the undisputed world champion over social media or any other form of follow-up you may think of.

Even when all other forms of follow-up tips are combined together, they still can’t boast of a higher conversion rate.

Reasons why email marketing is important for a successful real estate marketing.

Every segment of a realtor or real estate agent marketing plan serves a specific purpose. For a marketing campaign to be complete and effective, all the segments that make up that marketing plan must be co-ordinated and channeled at the right direction for the single purpose of either making sales or increasing sales.

For email marketing campaign, it’s purpose is not to source for prospects or to capture the contact details of prospects but to follow-up and build relationships with prospects that is gotten from other marketing plan of a real estate agent or realtor until that prospect is ready to buy.

Below are reason why email marketing is very important to any real estate marketing

1. Used to nurture leads and build relationship

Do you know that prospects contact number you just received or that prospect that just viewed the listings on your website or blog is not yet ready to buy?

Do you also know that the average buying time of a home buyer is between six months to a year. If you know that then how do you keep in touch and create rapport with them until they are ready to buy

Email marketing tips is your best bet to do that. It gets noticed more and gets read better by prospects than social networks combined.

2. Used to keep prospects updated & informed

Because of the high open and read rate of email marketing, it is the best avenue to provide useful information and updates to leads.

3. Used for promotional purpose

If you have a listing or service you want to promote, email marketing is an avenue to get those listings or service exposed to potential buyers or sellers.

Like i mentioned earlier, every marketing ideas has different segment that all work for the common purpose of making sales. For email marketing, that is not an exemption.

Below i will illustrate the basic component and tools of a successful real estate email marketing plan.

Tools or software for real estate email marketing campaign

Getresponce email marketing software: When it comes to an email marketing software or tool that does not only comes with a great pre-installed email templates but easy to design and run without any hassles attached, getresponce email marketing tool is the best.

I highly recommend it over mailchimp or any other email marketing tools because it’s more easier to run and it comes with different email marketing templates and tracking.

You can read my review of Getresponce email marketing software here or you can click here to get a thirty days risk free trial of getresponce tool.

4 basic elements of a successful real estate email marketing campaign

I. Newsletter

What better avenue to get your leads informed about happenings in your niche or market, your new services and promo than through email. Every successful email marketing campaigns must be integrated with a newsletter.

2. Drip email campaign

Drip email is a powerful way to keep in touch and pass useful information to your leads and prospects through emails based on the actions they took while on your real estate website or blog.

It can also be used to send greetings on special occasion like New Year and Christmas eve. The whole process of drip email campaign are purely automated.

I have already written an article about drip email campaign for real estate agents and realtors here.

3. Listing update

Listing update is another automated email marketing procedure that is set up based on the criteria a lead is looking for in a property.

It is a great way to keep your leads informed about what happened to their favourite properties like when the price goes up or down, when the property is off or withdrawn from market and when properties that meets there criteria are listed for sale.

4. Personal email

A personal email is not automated and it’s a direct reply to queries and replies you got from other email campaign you sent.

Final thought

The elements I have listed above are the core foundation of any solid real estate agent or realtor email marketing campaign, but the effectiveness lies on how you implement those elements.

But before I go, I would like to remind you that there are no golden rule on the type of content or information you will send to your leads that will produce maximum results.

Different email content marketing strategies work best for different markets and occasions. So, don’t be afraid to experiment because in so doing, you will discover what works best for your niche or market. And when you discover it, stick with it.

The post Real estate email marketing appeared first on 9japroperty.

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Now, you know you need a Broker/Agent to sell your property, but do you know not all Brokers/Agents are worthy of hiring. To be able to sell your property and selling it fast at a price that represent the market value of your property fairly, you need to hire a Top Performing Broker/Agent.

How do you know if a Broker/Agent is a Top Performer? To know if a Broker/Agent is a Top Performer, you must look out for the following qualities:

Tips to getting a Top Performing Broker/Agent

1. What strategies are they using to market property?

Every Top performing Broker/Agent must have a strategy to expose real estate properties to a large audience of potential buyers. The more the crowds of potential buyers they are able to expose your properties to, the higher the possibilities of your property getting sold. I wrote an article on my blog www.realtorhope.com on how a real estate agent can build a good marketing ideas. You can read the article to get a better understanding of what to expect from a top perfoming real estate agent or broker.

There are two strategies of marketing real estate.
· Traditional Marketing

· New media marketing (internet marketing)

2. How many properties have they been able to sell in the past year or current year?

The only way to know a Top Performing Broker or Agent is in the numbers of properties he is able to sell over a period of time and on the other hand, the only way to tell if a Broker or Agents strategy are working is in the number of properties he is able to sell over a given period of time also.

3. Do they have a website?

In this internet age that we are, more and more people are now embracing the internet either as a medium of communication, research or simply to purchase a product. A research has it that 90% of home buyers bought there homes through an agent they met online. The only way you can expose your properties to that large buyer base is to expose your properties online and one of the effective ways to do that is to have a real estate website. So, if the agent you are planning to list your property with doe not have a website, then that means your property won’t be getting the attention of millions of online real estate buyers.

4. Do they have a blog?

Blogging is the only way a real estate agent can effectively take over search engine result pages (Google, Bing and Yahoo) and to portray there self as an expert in that town real estate. In this age, as more and more people are now relying on search engines like Google to search for properties to buy or sell, if your real estate agent is not blogging for his town real estate to take over search engine result pages and showcase your listings to millions of search enngine searchers, then be prepared your listings will stay very long in the market.

The post Real estate marketing tips for selling your properties in Lekki, Lagos appeared first on 9japroperty.