Real estate email marketing
Real estate Email marketing is one of the most powerful marketing tools out there but when it comes to follow-up and conversion of leads to sales, email marketing beats all other form of follow-up and conversion ideas hands down.
When it comes to follow-up and conversion of leads to sales, email marketing is the undisputed world champion over social media or any other form of follow-up you may think of.
Even when all other forms of follow-up tips are combined together, they still can’t boast of a higher conversion rate.
Reasons why email marketing is important for a successful real estate marketing.
Every segment of a realtor or real estate agent marketing plan serves a specific purpose. For a marketing campaign to be complete and effective, all the segments that make up that marketing plan must be co-ordinated and channeled at the right direction for the single purpose of either making sales or increasing sales.
For email marketing campaign, it’s purpose is not to source for prospects or to capture the contact details of prospects but to follow-up and build relationships with prospects that is gotten from other marketing plan of a real estate agent or realtor until that prospect is ready to buy.
Below are reason why email marketing is very important to any real estate marketing
1. Used to nurture leads and build relationship
Do you know that prospects contact number you just received or that prospect that just viewed the listings on your website or blog is not yet ready to buy?
Do you also know that the average buying time of a home buyer is between six months to a year. If you know that then how do you keep in touch and create rapport with them until they are ready to buy
Email marketing tips is your best bet to do that. It gets noticed more and gets read better by prospects than social networks combined.
2. Used to keep prospects updated & informed
Because of the high open and read rate of email marketing, it is the best avenue to provide useful information and updates to leads.
3. Used for promotional purpose
If you have a listing or service you want to promote, email marketing is an avenue to get those listings or service exposed to potential buyers or sellers.
Like i mentioned earlier, every marketing ideas has different segment that all work for the common purpose of making sales. For email marketing, that is not an exemption.
Below i will illustrate the basic component and tools of a successful real estate email marketing plan.
Tools or software for real estate email marketing campaign
Getresponce email marketing software: When it comes to an email marketing software or tool that does not only comes with a great pre-installed email templates but easy to design and run without any hassles attached, getresponce email marketing tool is the best.
I highly recommend it over mailchimp or any other email marketing tools because it’s more easier to run and it comes with different email marketing templates and tracking.
You can read my review of Getresponce email marketing software here or you can click here to get a thirty days risk free trial of getresponce tool.
4 basic elements of a successful real estate email marketing campaign
I. Newsletter
What better avenue to get your leads informed about happenings in your niche or market, your new services and promo than through email. Every successful email marketing campaigns must be integrated with a newsletter.
2. Drip email campaign
Drip email is a powerful way to keep in touch and pass useful information to your leads and prospects through emails based on the actions they took while on your real estate website or blog.
It can also be used to send greetings on special occasion like New Year and Christmas eve. The whole process of drip email campaign are purely automated.
I have already written an article about drip email campaign for real estate agents and realtors here.
3. Listing update
Listing update is another automated email marketing procedure that is set up based on the criteria a lead is looking for in a property.
It is a great way to keep your leads informed about what happened to their favourite properties like when the price goes up or down, when the property is off or withdrawn from market and when properties that meets there criteria are listed for sale.
4. Personal email
A personal email is not automated and it’s a direct reply to queries and replies you got from other email campaign you sent.
Final thought
The elements I have listed above are the core foundation of any solid real estate agent or realtor email marketing campaign, but the effectiveness lies on how you implement those elements.
But before I go, I would like to remind you that there are no golden rule on the type of content or information you will send to your leads that will produce maximum results.
Different email content marketing strategies work best for different markets and occasions. So, don’t be afraid to experiment because in so doing, you will discover what works best for your niche or market. And when you discover it, stick with it.
