The Impact of Mobile Technology on Real Estate Marketing
Over the years, technology has played a significant role in shaping the way real estate is marketed around the world. The invention of the internet and its subsequent evolutionary growth has quickened the pace of doing business.
According to the Nigerian Telecommunications Sector Summary Q1, 2015 report released by the National Bureau of Statistics (NBS), there are a total of 86.9 million active internet subscribers on the GSM platforms alone. With a national population of over 160 million, this means that one out of every two people in Nigeria has an active mobile internet subscription.
Below are some ways mobile technology has affected real estate marketing:
Faster Delivery of Information
The proliferation of the internet has made the world a global village. With the help of technological gadgets, information is transmitted across the internet to various parts of the world within seconds. Whether making a sale or advertising a brand, the reach of real estate marketing has far surpassed physical boundaries due to the adoption of technology and the internet as potent marketing tools.
Improved Access to Information
With the increasing popularity of mobile applications, information can be accessed on the go even when there is no active internet subscription.
Increased Customer Interaction
With various social media platforms available, real estate companies can get quality feedback from the clients. This keeps their customers happy and more open to do repeat business with them. They can also improve their brand visibility by effectively utilising the huge advertising potentials of these platforms.
Improved Search Efficiency
With increased adoption of mobile technology, web listings are ubiquitous, and consumers are able to access real estate listings more quickly and with more targeted searches than ever before.
Mobile internet, smartphones, and other mobile devices have played a crucial role in making search results more targeted and listings more visible.
Technology has brought sellers, agents and potential buyer closer than ever but real estate still remains a people game, so some legwork is still needed.
