How realtors can use social media for leads follow up & conversion
Social media like Facebook, twitter and linkin are three of the most effective social media a realtor can use in marketing real estate listings. It’s a well-known fact that almost every body belongs to one social media or the other to keep up with friends and colleagues. With that knowledge if you are not taking advantage of this powerful marketing tool, you are loosing out on a lot of leads.
So how can you take advantage of this powerful marketing tool to win leads? This is what I will show you.
My recommended social networks
- Linkin
Why I recommend them
There are many social media around but each one of them are good for marketing one product or the other. For the purpose of real estate marketing, I chose Facebook, twitter, and linkin as the social media of choice for real estate agents because;
Facebook is the most popular social networking site for connecting with friends. With over 1.5 billion active members, Facebook is a great place for you to connect with your leads and friends of your leads.
Twitter is a social network and microblogging site with over 500 million registered members. Twitter is a great avenue for you to share latest news and events called tweets with your leads and friends of your leads.
Linkin
Linkin is a business oriented social networking site designed for professionals to connect and network with each other. Linkin is a great way for you to connect with your leads and people in your leads professional network
Aim of using social media for follow-up of leads
The ultimate aim of using social media for follow-up is summarized in three words – to build relationship, trust, engagement and interactions whose end product is to convert the lead to sales.
Another aim of using social media for real estate followup is to build relationship, trust, engagement and interaction with friends and colleague of the lead. This is a sort of referral programme because it a lead retweet your tweet on twitter, endorse you on linkin or like or share your post on Facebook his friends and colleagues will see it and will begin to follow you or use you as their agent whenever they want to buy a property.
How to use social networks for real estate marketing
Based on my experience with social networks, I discovered that social media are a very powerful tool not for sourcing for leads but for lead follow-up and so far it has worked wonders for me.
My strategy for using social media
Immediately I receive a new lead I will search for the lead on any of the three social media sites I mentioned above, if I find them on any of the three social networking sites I will send them a friend request and if they accept my request I will move on to the next stage. But before I send them a friend request, I make sure that I have built a rapport with them through phone call or email. That way the rate of request that would be turned town will considerably reduce.
How to engage or follow-up leads on social media
1. To share new listings: Take note don’t over do this because if you do, you may be removed from their friends list.
2. Share new blog post
3. Share relevant news regarding your town or niche
4. Share pictures of beautiful location, ongoing works and others
5. Comment on there post or pictures: This is one of the best way to catch their attention
6. Send your greetings on special occasion: Another powerful way to catch their attention and make them feel you are not only interested in selling them properties but you actually care about their well-being and that will put you in there mind all the time.
